Meghan E. Butler believes everything begins and ends with a story. With close to 20 years of communications consulting, corporate PR, and agency experience, she has devoted her career to helping brands find their voice and share it widely to meet business objectives through development of creative and strategic narrative.
Meghan’s award-winning communications and branding work has furthered the missions of global sensations such as Seventh Generation, Jack Daniel’s Tennessee Whiskey and Brown-Forman, Dell, RadioShack, and Nike, to name a few. She has led numerous client accounts and internal teams in their efforts to next-level brand communications and thought leadership, resulting in powerful brand turnarounds, overhauls or debuts.
This work has provided her the opportunity to define and craft various brand narratives, and to write journalistically for brands within their PESO models. She also works with clients – individuals and organizations – to re-imagine their editorial strategy and integrate it through their various communication and marketing functions.
One of her unique gifts is the ability to dig into her client’s stories and experiences to find the absolute best and most impactful points of view – and then bring them to life. She gravitates toward bold, incendiary opinions and concepts that drive change.
Examples available upon request.
In addition to her editorial work for brands, Meghan is on a mission to create a more emotionally intelligent workforce. Her professional perspective, combined with her own high EQ, reflects her varied and formative experiences in the workplace. Her personal editorial writing focuses on addressing, challenging and shaping workplace norms and practices as they pertain to people management and leadership. She frequently contributes to Fast Company, Inc. Magazine and The Muse.
She is also a personal essayist and has been published by United Airlines’ Rhapsody Magazine. Additionally, her reporting can be seen in Austin Lifestyles Magazine.
Meghan earned a B.A. in PR from Texas State University. She’s been invited to lecture on brand communications and crisis management at Texas State, University of Vermont, Champlain College and to Harvard Business School students.