EQ @ WORK: Resonance = Revenue
make the business case for the human factor in marketing
If "The Wolf of Wall Street" hedged people instead of points, with automated marketing dashboards over Bloomberg terminals, he would be today's growth hacker.
Across industries and sectors, the growth hacking phenomenon fuels an overwhelming pressure to grow more, faster, and with less. And the chasm between playing to data and marketing to people is growing faster than our ability to breach it. Every business function is impacted, none more so than corporate communications and marketing teams.
The key to unlocking revenue growth is creating more meaningful connections for stakeholders by embracing the human nature of the decision point.
🧠 + 🫀 + 🎤 →💡 + ❤️ + 🙌🏻 → 💸
Say “emotions in marketing” without saying “emotions” or “feel” or “feeling.”
Here, I’ll help:
Resonance = revenue.
💥 🤯 😵 😎 💥
Resonance is a deep sense of feeling seen and understood by someone we respect.
Resonance is the pin in the grenade of meaningful human connection.
It holds us together. We fall apart without it.
In the hands of brilliant brand strategists, resonance becomes a lucrative marketing strategy when they offer stakeholders solutions to their pain point before they hurt, give words to the vision they haven’t yet shared, or help them make more confident choices.
The secret to becoming emotional assassins who transform business impact where most others cannot?
NEVER LOSE SIGHT OF THE HUMAN BEHIND THE DECISION POINT.
Start here.
Want to turn resonance into revenue?
RELATED RELATED 🧐 Follow MEB’s DECISION POINT series on human factor marketing