DECISION POINT
a series about human factor marketing for the data age + a call to re-engineer the decision point for the human experience
DECISION POINT: A Call to Humanize Marketing
DECISION POINT: A Call to Humanize Marketing | Why we have a human imperative to humanize marketing organizations
DECISION POINT: How to Humanize Marketing
DECISION POINT: How to Humanize Marketing | Any marketing professional should actively ponder the following question: How do I know if my marketing organization lacks the human factor? Let’s unpack what it means to humanize your marketing organization.
DECISION POINT: The 3 Secrets to Emotionally Intelligent Marketing
DECISION POINT: The 3 Secrets to Emotionally Intelligent Marketing | To humanize marketing, you must incorporate emotions. Your ability to do it well is a competitive advantage. But it is not as easy - or natural - as we think. Let’s debunk emotions in marketing one and for all.