Cohesive Campaign Planning
Annual event design & marketing
Commissioning client
Director of Marketing
Industry
Children’s services
Business type
Ownership model
NGO
Non-profit
No. of employees
72
MEB category
Strategy, Influence, Impact
Capabilities
Boys & Girls Clubs of the Austin Area
Organization
Year founded
1967
Capital campaign
Phase
2017-2018
Years of collaboration
Event marketing
Function
Event design & marketing strategy
Focus
Executive counsel
Event planning
Event marketing
Brand marketing
Corporate communications
Editorial strategy & direction
Run-of-show design & coordination
Speaker coordination & prep
Speechwriting
Graphic design
Creative project management
Commissioned by Director of Marketing to design event flow & communications strategy, coordinate speakers & messaging, develop marketing materials for annual events - Great Futures Spring Luncheon and the BGCAA + Sonic Duck Drop.
Work with CEO and marketing team to create a cohesive story strategy across annual events and marketing campaigns
Leverage guests’ star power to boost registration, attendance and pledged funds
Next-level executive commentary for Great Futures Spring Luncheon announcement, remarks and brand-level materials like the BGCAA Annual Report
Strategically structured run-of-show to deliver maximum possible impact and resonance, inciting record-breaking fundraising outcomes
Consistent brand identity and storytelling across annual event marketing and brand campaigns
work products
work products
