Work Products
Commissioning client
Founder
Ownership model
Private
No. of employees
5
Legend Labs
Organization
Year founded
2016
Professional services
Industry
Consulting - Brand communications & crisis management
Business type
Pre-seed
Phase
2017-2018
Years of collaboration
Strategy, Influence
MEB category
Launch planning + thought leadership
Function
“Brand Under Fire” book release and Legend Labs business development
Focus
Editorial strategy, direction
Strategic messaging
Communications strategy
Writing
Media relations
Event / engagement preparation
Capabilities
2018: Indianapolis Star
Correcting a system that failed to protect abused gymnasts
Read @ Indianapolis Star
2018: Austin Business Journal
Dear C-Suite: Why your crisis plan is tragically outdated
2018: Brand Under Fire
An analysis of the brewing racism crisis at Startbucks
Read @ Brand Under Fire
2018: Brand Under Fire
From the Frontline of Fear: A commentary on Austin’s bombing crisis
Read @ Brand Under Fire
2018: Brand Under Fire
Getting to “yes” with closer legal-communications coordination in the crisis situation room
Read @ Brand Under Fire
2017: Brand Under Fire
Courage & Assertiveness: Required to protect corporate reputations
Read @ Brand Under Fire
work products
case study