Living {in} History
Amplifying a premiere academic program for national recognition
Commissioning client
Vice President of Academic Affairs
Industry
Higher Education
Ownership model
Private; Catholic
No. of employees
781
Phase
New administration
Focus
Growth
Capabilities
Salve Regina University
Organization
1934
Year founded
Liberal arts university
Business type
2018-2020
Years of collaboration
Strategy, Influence, Impact
MEB category
Strategic communications
Function
Executive counsel
Writing
Thought leadership
Executive communications
Consensus building
Community engagement
Reputation marketing
Event marketing - strategy & direction
Content & engagement infrastructure build
Commissioned by Vice President of Academic Affairs to work with the communications team and faculty leads of Salve Regina’s premiere academic department - Cultural & Historic Program (CHP) - to develop and execute growth strategies.
Increase matriculation
Foster + expand reputation in region
Expand visibility & reputation among CHP peer set
Transform marketing strategy for the program and the annual CHP conference
Conducted multiple discovery conversations with CHP leadership and administration to determine objectives goals of the work
Organized CHP communications team and determined roles and responsibilities
Audited Salve CHP and peer programs social media footprints to identify Salve CHP opportunities for differentiation and amplification
Created a thorough editorial strategy to guide storytelling as generated by Salve marketing team and CHP leadership
Transformed social media strategy & content production system
Developed strategy for 2019 CHP conference marketing
Provided recommendations for student internship opportunities and ownership to supplement team’s efforts and provide a critical student POV
CHP Marketing & Communications Guidebook - a comprehensive strategy for use by Salve marketing team and CHP leadership to organize and elevate CHP storytelling
Ongoing editorial strategy for CHP leadership
CHP Annual Conference Marketing (highest-performing attendance and sponsorship, two years running)
Best Practices
Event Planning Guidelines (Gantt chart)
case study: thought leadership
case study: narratives