DECISION POINT

by Meghan E. Butler

a series about human factor marketing for the data age + a call to re-engineer the decision point for the human experience

Meghan E. Butler Meghan E. Butler

DECISION POINT: How to Humanize Marketing

DECISION POINT: How to Humanize Marketing | Any marketing professional should actively ponder the following question: How do I know if my marketing organization lacks the human factor? Let’s unpack what it means to humanize your marketing organization.

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Meghan E. Butler Meghan E. Butler

DECISION POINT: The 3 Secrets to Emotionally Intelligent Marketing

DECISION POINT: The 3 Secrets to Emotionally Intelligent Marketing | To humanize marketing, you must incorporate emotions. Your ability to do it well is a competitive advantage. But it is not as easy - or natural - as we think. Let’s debunk emotions in marketing one and for all.

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