work products
2003 - 2008
PR manager for Dell Public accounts (education, state & local government, federal) and Dell Small Business, responsible for media relations for customer success stories and early-days executive thought leadership
PR support for Dell recycling events and communications relating to sustainability - the birth of Dell’s responsibility mindset
Circa 2005, original Dell Digital team during Dell's reputation turnaround
Key contributor to Direct2Dell, IdeaStorm and StudioDell
Editorial strategist for Direct2Dell Blog
Ghostwriter (one of many!) for inaugural Direct2Dell blog post by Michael Dell
Messaging & speechwriting for Michael Dell and business
leaders
Circa 2006, member of the Dell Battery Recall crisis team
2018: Inc. Magazine
Never far from the Dell business through my professional network and interests, its influence reigned supreme.
In 2018 as part of my editorial platform, Emotional Intelligence @ Work, I wrote a column for Inc. Magazine. My best performing Inc. article - The most important reason you need to develop your emotional intelligence now - addressed the freshest intersection of humanity & tech: the human accountability in A.I., not simply the impact of A.I. on humanity - the latter an arguably easier and more popular exploration.
Featured perspectives include:
Mary Czerwinski, research manager of the Visualization and Interaction (VIBE) research group at Microsoft
Mark Edmunds, senior partner and board member at Deloitte
2019: Fast Company
By 2019, the intersection of humanity and tech was positively on fire.
It dominated keynotes, panels, and rabbit holes of SxSW.
Read @ FastCompany.com
To mine the humanity of tech, I went back to my roots - the most significant point of impact on my widening perspective - Dell Technologies.
Featured perspectives include:
John Roese, CTO of Dell Technologies
Olaf Groth, founder and managing partner of Cambrian AI, and coauthor of Solomon’s Code: Humanity in a World of Thinking Machines
Francesca Rossi, the AI ethics global leader of IBM
Gabriel Fairman, founder and CEO of Bureau Works
Lisa Seacat DeLuca, director of IoT & digital twin at IBM
Jon Christiansen, PhD, data scientist and chief intelligence officer of Sparks Research
Aleksandra Przegalinska, an assistant professor at Kozminski University and an AI research fellow at MIT Sloan School of Management
The relevance and timeliness of the Inc. article - and now the editorial assault of the world’s premiere innovation conference - inspired my follow-up piece for Fast Company magazine: The secret to rebuilding trust in tech: More emotionally intelligent humans.
2019: DWEN Singapore
Panel Moderator
On the heels of the Fast Company article, I was invited by DWEN to cover its conference in Singapore and moderate a panel employee engagement.
Panel Recap: Human Resources Online
Moderator - Meghan E. Butler, Contributing Writer, Fast Company
Mandy Gilbert, Founder and CEO, Creative Niche, Inc.
Tiffany See, Head of Human Resources, Asia, BHP
Dorothy Yiu, Co-Founder and Chief COO, EngageRocket
2020: SXSW
Panel Creator & Host
To bring the Fast Company article to life, I was invited by SxSW to host a panel: You: The Secret to Rebuilding Trust in Tech.
Read @ SXSW.com
Humans are messy, non-linear, and can’t be optimized, a constant pain point for the most analytical and technical thinkers. This panel addresses the direct connection between AI and emotional intelligence (EI) as a whole, not just a single EI component like empathy or compassion.
Industry experts explore emotionally intelligent solutions to closing the trust gap between humans and AI - a shared responsibility of founders, organizational leaders, technologists, and the marketing function.
Moderator - Meghan E. Butler, Contributing Writer, Fast Company
John Roese, CTO of Dell Technologies
Olaf Groth, founder and managing partner of Cambrian AI, and coauthor of Solomon’s Code: Humanity in a World of Thinking Machines
Francesca Rossi, the AI ethics global leader of IBM
2020: SXSW -
The Dell Experience
Dell Technologies @ SXSW 2020
As the piece de resistance of a banner SXSW, I was invited to host a 1:1 conversation with John Roese, president & CTO of Dell, to dive even deeper on empathy & AI.
if you’re paying half attention to the timeline,
you’ll see where this is headed…
bummer? tres mucho very yes.
Alas, we all moved on!
Right on brand for Dell, it came back for a mulligan in late 2021.
In a way. Keep reading…
case study
case study