Mining the Brain Bank
Establishing the inaugural thought leadership program
Year founded
1934
Commissioning client
Vice President of Academic Affairs
No. of employees
781
Years of collaboration
2018-2020
Capabilities
Salve Regina University
Organization
Higher Education
Industry
Liberal arts university
Business type
Ownership model
Private; Catholic
New administration
Phase
Strategy, Influence, Impact
MEB category
Strategic communications
Function
Reputation & visibility expansion
Focus
Executive counsel
Writing
Thought leadership
Executive communications
Media relations
Content & engagement infrastructure build
Commissioned by Vice President of Academic Affairs to work with the communications team and various faculty to design infrastructure and deliver strategy for first thought leadership program.
Foster + expand reputation in key interest areas, as aligned with topical relevance and business priorities
Expand visibility & reputation among small liberal arts universities
Identified experts with relevant knowledge sets aligned with business priorities and who are best positioned to activate quickly
Organized communications team to lead the program, including defining roles & responsibilities
Created infrastructure for program
Oboarding process
New bios & profiles of participants
Editorial strategy for each
Designed new expert bios and profile system main website specifically for media outreach
Onboarded initial cohort and initiated first-round media outreach
Organized team to lead effort
Delivered
CHP Marketing & Communications Guidebook - a comprehensive strategy for use by Salve marketing team and CHP leadership to organize and elevate CHP storytelling
CHP Annual Conference Marketing - Best Practices
CHP Event Planning Guidelines (Gantt chart)
Ongoing subject matter conditioning for Salve marketing team and CHP leadership
case study
case study: CHP program