Humanity at Work
Re-engineering the point of human connection
Commissioning client
Dr. Amy Young
Ownership model
Individual
Organization
1924
Year founded
Higher education
Industry
Business psychologist
Business type
21 (Ross administration)
No. of employees
Discovery
Phase
2021
Year of collaboration
Influence
MEB category
Thought leadership
Function
Framework development
Focus
Capabilities
Strategic communications
Editorial direction
Expertise framework
Messaging platform
Connected leadership
Human factor marketing
Commissioned by University of Michigan - Ross School of Business professor and business psychologist - an authority on positive psychology and organizational development - to create her own framework, outline thought leadership constructs and first-draft a future book proposal.
DOWNLOAD | ORGANIZE | STRUCTURE
Debrief on business case and strategy
Evaluate ecosystem for similar or aligned voices
Map out voices and expertise
Identify white space
Forecast future opportunities
Extract expertise and insights & organized into a proprietary framework for use in lectures, consulting and thought leadership
Create first draft of book outline and proposal
A messaging platform and narratives of various lengths
An official framework for Heliocrafting
A book outline
Recommendations for how to build out chapters, including core concepts and suggested illustrations and supporting narratives
SANITY | ORDER | STRUCTURE
Psychic relief. By “expelling” higher-order thinking and organizing it into a framework, Dr. Young made room for new insights.
The complete framework, itself a logical and comprehensive flow of a complicated concept, is the basis of her current curriculum and now the central tenet of her next book.
case study
work products