Bright Lights, Big Hits
Editorial direction & writing for happier humans
Organization
Year founded
1956
Commissioning client
VP of Marketing
Ownership model
Private
No. of employees
10+
Year of collaboration
2018
MEB category
Impact
Capabilities
Lighting
Industry
Consumer products
Business type
Early e-commerce
Phase
Editorial direction & writing
Function
Impact on human health
Focus
Health marketing
Brand marketing
Editorial strategy, direction & products
Media relations
Commissioned by VP of Marketing to overhaul core brand content and create new impact content and related media outreach strategy.
Recommendations + develop new content to inform “About Us” overhaul
Develop “Made in Vermont” story + media outreach recommendations and related pitches
Create editorial strategy and products for a number of impact-focused blogs +
Provide ontent marketing recommendations per story, including
Social media extracts
Pitch content
Pitch targets
Publication timing
work products
work products